We may collect and process the following types of information: Contact details Name Job title Company name Business email address Business phone number Country / region Business information Your company’s product interests (e.g. slippers, fashion shoes, sneakers, boots, etc.) Enquiries, quotations, orders and related communications Website usage data IP address Browser type and version Pages visited and time spent on our Site Referring site or campaign This information is usually collected using cookies or similar technologies. Email interaction data When we send emails through our email service providers (for example, SendGrid or Google Workspace), we may collect information about whether you opened the email or clicked any links. This helps us understand which content is useful and improve our communication. We generally do not collect sensitive personal data. Our services are not aimed at consumers or children.

We use the information described above for the following purposes: To respond to your enquiries and provide quotations, product information and customer service To send you business-related communications, such as sample offers, product updates, trade show invitations and other marketing information relevant to your role and company To manage our relationships with customers, suppliers and partners To operate, maintain and improve our Site and services To comply with legal obligations and to protect our rights, property and safety For marketing emails, we only contact you if: you have given us your contact details (for example, at trade shows, through our Site, or by email) and you have not opted out of receiving such communications; or we believe our products may be relevant to your professional role and we contact you on a legitimate business-interest basis. You can opt out of marketing emails at any time (see section 7. Your Choices and Rights below).

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases: Legitimate interests – to manage our B2B relationships, respond to your enquiries and send you relevant business information Consent – where you have subscribed to our email list or otherwise clearly agreed to receive marketing communications Legal obligation – where we need to keep records for accounting, tax or other legal reasons

We do not sell your personal information. We may share your information with: Service providers who help us operate our business, such as email service providers (e.g. SendGrid, Google Workspace), website hosting, cloud storage, analytics and CRM tools Logistics providers and manufacturing partners, when necessary to fulfil your sample or order requests Professional advisers, such as accountants or lawyers, where reasonably required Authorities or other parties, if required by law or to protect our legal rights, safety or property These third parties are only allowed to process your information in accordance with our instructions and applicable data protection laws.

We are based in Qingdao, Shandong, China, and Hongkong and we may store and process your information in China or in other countries where our service providers operate. These countries may have different data protection laws than your country. We take appropriate steps to ensure that your information is treated securely and in accordance with this Privacy Policy.

We keep your personal information for as long as it is reasonably necessary for the purposes set out in this Policy, including: as long as we have an active business relationship with you or your company; as long as required by law (for example, for tax or accounting obligations); until you ask us to delete or stop using your information, where applicable. We may keep anonymised or aggregated data for longer for statistical and analytical purposes.

You have the following choices and rights in relation to your information: Unsubscribe from marketing emails Every marketing email we send includes an “Unsubscribe” link at the bottom. You can click this link at any time to stop receiving marketing emails from us. Object to or restrict processing You may ask us to stop using your information for certain purposes, such as direct marketing. Access, correction and deletion You can contact us to request a copy of the personal information we hold about you, to correct inaccurate information, or to request deletion of your information where applicable. To exercise any of these rights, please contact us using the details in Section 10. Contact Us below. We may ask you for additional information to confirm your identity before we respond.

We may use cookies and similar technologies on our Site to: remember your preferences; understand how visitors use our Site; improve performance and user experience; measure the effectiveness of our marketing campaigns. You can control or delete cookies through your browser settings. However, disabling cookies may affect the functionality of some parts of our Site.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: Alliance Industrial Holdings Limited (Alliance Sunda) Address: 33 Shandong Rd, Building 1, Qingdao, Shandong, China 266071 Email: aldlp@alliance-sunda.com Phone: +86 532 8581 7971

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do so, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.